Hi All!

The adage: ‘There are no second chances in making a striking first impression’ is of much consequence in today’s revolutionised and IT steered world. The first few moments of contact are going to set a measure for your future success. Thereon continually enhancing your presence on the block becomes a strategic and challenging task. So, if you are planning to enter the competitive arena of creating a successful website presence, read on.

Creating a successful website presence is not just about flashy designs and announcing that you have arrived but it is an immensely specialised task. Having an edge over your competitors and bridging the gap between the intended brand identity and the image perceived by your clients has to be your strong suit. A successful web presence is the one that continually works on increasing your business exposure, increases the sales of your products and services and most importantly is easy on your pocket.

Your visual identity is the mirror to your company’s values, ethics and services. It is critical for you to establish yourself online as a brand that is trustworthy and dedicated and above all exudes professionalism. Your corporate identity should be the one that brings forth the effectiveness of your services; your values shared with your customers and of course the ambitions of your employees. Hence your website can be the most effective medium for you to reach out to your clients. But it can be successful only if it is visually stunning, has engaging content, focussed functionality, designed for client satisfaction and user-friendly.

Today, Internet is an ocean and if you want all the big and small fish to take a note of you and that too without the big sharks devouring you, then marketing your capabilities is the other forte that you have to master. Your website is like a brochure that you need to distribute to every nook and corner. This you can do by Search Engine Optimizations and Search Engine Marketing. To generate relevant traffic to your website, you need to know in detail about your target audience and tailor your pages accordingly so as to facilitate top search engine rankings. Apart from this you can participate in forums and newsgroups and add the website address to your e-mail signature. You can also go in for e-mail campaigns and referral e-mails. The sole motive is to extend your brand online and get noticed. The three keywords that you need remember always are: Identify, Anticipate and Satisfy.

So, take off by answering the entire Why’s, What’s, Who’s, Which’s like: Why do you want a successful web site presence? What features you need on your website? Who is the target audience? What budget? Which technology? How to promote yourself globally etc? And then take your first step towards the never-ending challenge of making your presence felt.

For more information, kindly visit our website http://www.bluent.co.in

BluEnt eSolutions – your one stop destination for all your professional web related requirements catering to website design, web development, SEO, corporate training, web hosting, VoIP services, flash presentation, and other web related applications.

A website is never finished. There will always be new links to add, text to change, updates etc

Keep Your Web Site Content Fresh

Make sure that your content is up to date. A web site that states it’s deadline for an offer expires in 2004, for example, is a sure sign that this site is now unattended. If you don’t have any dates in your content, you could add a small note on one side, stating ‘This Site Updated 4th October, 2005′. Use this format, not numbers and slashes. 4/10/05 in the US means 10th April. In Australia, it means 4th Oct. Remember your site is world-wide and needs to accommodate everyone.

RSS feeds, news headlines, new, dated articles, competitions or offers with future expiry dates, are all ways to make sure your visitors can see your site is up to date.

Check for Broken Links
Visitors will be turned off your site very quickly if links on your site produce error messages.

The web is changing very fast, and you cannot be responsible for websites that you have listed on your site. But you are responsible for making sure your links all work, by deleting/correcting any that don’t. There are numerous tools available online that will check a web site for broken links, very quickly and easily.

Check to Ensure Images Are Displayed Properly
Use Alt Tags behind your images, in case the picture doesn’t load correctly. The Alt tag will display and the user still knows what the picture is about.

Add or Remove Components
If you have embarked on a program to improve your search engine optimization, you will need to add new links.
Launching a new product will perhaps necessitate a new page, and changes to your shopping cart.
You may find a new affiliate product you wish to promote, or add flash to your site.
A marketing sales letter may need to be revised.

Changing The Appearance
You may want to change colours, or other aspects of your site.

Check That Your Site Remains Online
This can be monitored 24hrs a day for you by website monitoring companies. They can issue a report with how much downtime your site has experienced in the last week. The only thing you can do if the downtime is greater than 1 or 2% (ie its uptime is 98 – 99%) is to contact your web host to find out why. If they cannot rectify the problem, consider changing your web host.

Use Your Statistics
A lot of information can be recorded about your website visitors, to help with your marketing and advertising. These statistics can show their country, exactly which pages they visited, which keywords they used to get there and more.

Back Up Your Site
Making a back-up copy of your website is a good idea. You could also copy and paste the content, with links, into a document and store that. If something goes wrong, you can rebuild your site fairly quickly.

Written by Margo Courtney, author of the “How To Build Web Sites” tutorial. It explains in plain english, and step by step, how to create, host and market web sites. The tutorial can be viewed at http://www.how-to-build-web-sites.com and its aim is web page success.
She also designs and builds web sites, and offers other web site services.

Around the world glaciers are disappearing at a faster pace than at any year since measurements began, reports The Times. Scientists from the World Glacier Monitoring Service, which tracks 27 glaciers in seven mountainous areas, calculate that from 1853 to 1967 glaciers were shrinking at a mean rate of 27 centimeters per year. In between 1972 to 2000 the amount retreating climbed to 65 – 90 cm a year. Since then the norm has made up greater than one meter a yr. The last season reported the greatest recedings up til now of 1.1 metres.

Across the globe glaciers are receding at least as fast as those in this small representative sample with possibly fateful effects for close by villages. In the short run there will be additional deluges, whilst in the future, rivers could disappear, resulting in acute water shortages.

Chamonix France, with its high count of glaciers, the effects of climate change and the disappearing of glaciers will be noticeably sensed. Perhaps this is why a lot of companies, such as Ski Europe, and families appear to be more aware of these events and are trying to take measures to restrain their carbon output. Hopefully it’s not too belated to stop the consequences of global climate change and assure a world for our kids.